Scheduling
Cal.com
Open-source scheduling platform with Stripe payments, team scheduling, and embeddable widgets. The open alternative to Calendly.
Free (individuals) / From $12/user/mo
Tools
Tool Directory
Honest reviews of tools we use and recommend for AI and automation workflows.
Development
Google Sheets
The most versatile spreadsheet tool for business automation. Acts as a lightweight database, dashboard, and data hub for workflow pipelines.
Free (Google account) / From $7.20/user/mo (Workspace)
Automation
n8n
Open-source workflow automation platform with 400+ integrations. Self-hosted or cloud, with a visual node-based editor.
Free (self-hosted) / From $20/mo (cloud)
Payments
Stripe
The developer-first payment platform. Handles one-time payments, subscriptions, invoicing, and marketplace payouts with an exceptional API.
2.9% + 30¢ per transaction (US) / 2% + ₹2 per transaction (India)
Development
Airtable
Spreadsheet-database hybrid with views, automations, and a powerful API. Like Google Sheets with relational data, forms, and Kanban boards.
Free (1,000 records) / From $20/user/mo
CRM
GoHighLevel (GHL)
All-in-one marketing and CRM platform. Combines CRM, funnels, email, SMS, WhatsApp, scheduling, and white-label SaaS - built for agencies.
From $97/mo (Starter) / $297/mo (Unlimited) / $497/mo (SaaS Pro)
CRM
HubSpot
All-in-one CRM, marketing, sales, and service platform. Generous free CRM tier with powerful marketing automation on paid plans.
Free CRM / From $20/mo (Starter) / $890/mo (Professional)
Communication
ManyChat
Chat marketing platform for Instagram, Facebook Messenger, WhatsApp, and SMS. Visual flow builder with audience segmentation and broadcasting.
Free (1,000 contacts) / From $15/mo
CRM
Pipedrive
Sales-focused CRM with visual pipeline management. Designed for salespeople who want to close deals, not fill out forms.
From $14/user/mo
Automation
Pabbly Connect
Budget-friendly workflow automation with lifetime deals and unlimited tasks. The cost-effective Zapier alternative popular in India.
From $16/mo (lifetime deals often available)
Payments
Razorpay
India's leading payment gateway. Supports UPI, cards, net banking, wallets, and EMI with competitive pricing for Indian businesses.
2% per transaction (standard) / Custom for high volume
E-commerce
Shopify
The leading e-commerce platform for online stores. Handles storefronts, payments, inventory, and shipping with a massive app ecosystem.
From $39/mo (Basic) / $105/mo (Shopify) / $399/mo (Advanced)
Communication
Slack
Team communication platform with channels, threads, and deep app integrations. The hub where work conversations happen and automations notify.
Free / From $8.75/user/mo (Pro) / $15/user/mo (Business+)
Communication
WATI
WhatsApp Business API platform with template messaging, chatbots, WhatsApp Flows, and team inbox. Built for businesses that run on WhatsApp.
From $49/mo (1,000 conversations)
CRM
Salesforce
The enterprise CRM platform. Handles complex sales processes, custom objects, and enterprise-grade automation with the largest CRM ecosystem.
From $25/user/mo (Essentials) / $80/user/mo (Professional) / $165/user/mo (Enterprise)
Automation
Zapier
The most popular no-code automation platform. 7,000+ app integrations with a simple trigger-action model. Easy to start, expensive to scale.
Free (100 tasks/mo) / From $19.99/mo
Events
Zoho Backstage
Event management platform with attendee registration, QR check-ins, session tracking, and a mobile organizer app. Part of the Zoho ecosystem.
From $99/event
CRM
Zoho CRM
Full-featured CRM with custom modules, workflow automation, and deep integration across the Zoho ecosystem. Strong for Indian businesses.
Free (3 users) / From $14/user/mo